Shankar Vedantam

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This HIDDEN BRAIN. I'm Shankar Vedantam. For many years, tech companies have been really good at innovation and making money. What they've been less good at is in hiring and keeping a diverse workforce.

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Every year, many students who have overcome daunting obstacles in high school receive good news — they've been accepted to college.

These kids represent a success story: through hard work and determination, they've made into college, and perhaps even on to a better life.

Except it doesn't always work out that way.

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Americans have long expressed their political views with their wallets, but in recent months, this phenomenon has made national news. A campaign called #grabyourwallet has targeted brands affiliated with Donald Trump.

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